Makeup Artist Education: Building a Profitable Freelance Business
- Challenge: The client had technical skills but lacked a portfolio, marketing strategy, and client management systems. She was relying on low-budget gigs and referrals from friends.
- Solution: A 3-month business coaching program:
- Portfolio Development: We styled 3 editorial shoots (bridal, red carpet, and editorial) to build a professional portfolio, with high-quality photos for her website and social media.
- Branding & Marketing: We helped her define her niche (luxury bridal makeup) and create a Instagram strategy with before/after transformations and client testimonials.
- Client Systems: We provided templates for contracts, invoices, and consultation forms to streamline her workflow and appear more professional.
- Result: Within 6 months, she was booking 2-3 bridal clients per month at $1,200+ per event, and her Instagram following grew from 500 to 8,000. She now has a waiting list for her services and hires assistants during peak wedding season.
