November 12, 2025 – According to industry media, at the 8th China International Import Expo, the full-scenario application of AI technology in the beauty industry became a highlight. Brands such as L’Oréal, Proya, and AmorePacific showcased innovative achievements, marking the official entry of the beauty industry into the intelligent era.
On the R&D side, Proya used an AI-driven platform to simulate plant molecular structures, identify potential molecules for scalp oil control, and significantly shorten the ingredient testing cycle; L’Oréal’s L’Oréal Cell BioPrint device can detect skin aging biomarkers in 5 minutes, providing precise directions for formula development. On the consumer side, the smart beauty mirror co-developed by Samsung and AmorePacific can complete 8 skin feature tests in 30 seconds with an accuracy rate exceeding 85%, and pre-order volume exceeded 200,000 units. On the marketing side, Mao Geping launched a beauty digital human live broadcast room capable of real-time Q&A and personalized shopping guidance, while Proya compressed the e-commerce poster production cycle to seconds using AI painting tools.
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