AI Empowers Full-Link Innovation in the Beauty Industry Chain

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21st May 2025

November 12, 2025 – According to industry media, at the 8th China International Import Expo, the full-scenario application of AI technology in the beauty industry became a highlight. Brands such as L’Oréal, Proya, and AmorePacific showcased innovative achievements, marking the official entry of the beauty industry into the intelligent era.

On the R&D side, Proya used an AI-driven platform to simulate plant molecular structures, identify potential molecules for scalp oil control, and significantly shorten the ingredient testing cycle; L’Oréal’s L’Oréal Cell BioPrint device can detect skin aging biomarkers in 5 minutes, providing precise directions for formula development. On the consumer side, the smart beauty mirror co-developed by Samsung and AmorePacific can complete 8 skin feature tests in 30 seconds with an accuracy rate exceeding 85%, and pre-order volume exceeded 200,000 units. On the marketing side, Mao Geping launched a beauty digital human live broadcast room capable of real-time Q&A and personalized shopping guidance, while Proya compressed the e-commerce poster production cycle to seconds using AI painting tools.

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FAQ

How to find the right foundation shade for my skin tone?

Our beauty consultants will first analyze your skin undertone (warm, cool, or neutral) by examining the veins on your wrist and how your skin reacts to sunlight. We’ll then test 2-3 matching foundation shades along your jawline, blending them in to see which one disappears seamlessly into your skin—this ensures your foundation looks natural, without any obvious lines of demarcation.

How to make makeup last all day long?

Start with a hydrating or oil-free primer tailored to your skin type—this creates a smooth base and helps grip makeup. After applying foundation, set areas prone to oiliness (like the T-zone) with a translucent powder using a fluffy brush. For long-lasting color, use a cream blush or eyeshadow primer before powder products, and finish with a setting spray to lock everything in. Re-touch with blotting papers throughout the day to absorb excess oil without disturbing your makeup.

How to choose the right lipstick color for different occasions?

Daily/Office: Opt for muted, natural shades like dusty rose, peachy nude, or soft terracotta—these are subtle, professional, and pair well with light makeup. Date Night/Party: Go for bold, statement colors such as classic red, deep berry, or glossy plum to add drama and confidence. Special Events (Weddings/Brunch): Warm pinks, coral, or mauve tones are universally flattering, balancing vibrancy with elegance for a polished look.

How to do eye makeup for hooded eyes?

Focus on lifting the eye shape by applying a lighter eyeshadow shade all over the lid and a deeper shade in the crease—blend upward and outward to create the illusion of a higher crease. Use waterproof eyeliner along the upper lash line, keeping it thin at the inner corner and slightly thicker toward the outer edge to open up the eye. Curl lashes and apply 2-3 coats of mascara, or add false lashes with a winged shape to further lift the eyes. Avoid heavy eyeliner on the lower lash line, as it can make eyes look smaller.

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AI Empowers Full-Link Innovation in the Beauty Industry Chain

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